Located at the Jingkou Industrial Park near Shangri-La City, northwest Yunnan Province, the Shangri-La Highland Craft Brewery was founded in 2010 by three young Tibetan entrepreneurs who had studied and worked in Switzerland and Germany.

Since it went into production, the brewery has developed eight Shangri-La Beer varieties, of which Super Nova and Tibetan Pale Ale were respectively awarded the Helles Bock Bronze and the American Pale Ale Bronze. 

In addition to sales in major cities in China, the beer also entered the European market.

At present, the yearly sales volume of Shangri-La Beer reached over 20 million yuan, with an annual output of 10,000-tons craft beer.

Source: xgll.com.cn; trans-editing by Wang Shixue